Apex Dental Care · Medical & Healthcare · Meta Ads & Paid Social
4× Consultation Volume & -41.4% Cost Per Booking via Meta Ads Rebuild
Scaling High-Ticket Patient Consultations for Dental Implants & Cosmetics via Meta Ads
How Brandlyticss rebuilt a premium cosmetic dentistry practice's Meta Ads funnel — scaling monthly bookings from 18 to 72 while driving down acquisition costs.
The Foundation
Apex Dental Care is a premier cosmetic and implant dental practice offering high-ticket procedures such as Dental Implants, All-on-4, Veneers, and emergency dentistry.
Scale high-ticket patient consultation bookings via Facebook & Instagram while dramatically reducing cost-per-acquisition and eliminating appointment no-shows.
The Problem
High Ad Spend, Unqualified Instant Form Leads & Low Show-Up Rates
The practice was spending $3,500/month on Meta Ads with generic stock image creative and single-step lead forms. This produced low-intent inquiries, high cancellation rates (58% drop-out), and an unsustainable $194.44 cost per consultation.
Diagnosis
Key Challenges We Uncovered
Generic Visual Creative
Standard stock image ads failed to convey clinical authority or filter out low-intent scrollers.
Unfiltered Instant Forms
Single-click Meta forms generated low-quality leads who were unprepared for high-ticket treatment pricing.
Lack of Instant SMS Nurture
No automated follow-up sequence resulted in cold leads and a high 58% cancellation rate.
Our Strategy
High-Intent Video Funnel & Multi-Step Lead Qualification
Rebuilt Meta Ads from awareness testing into a structured lead-qualification machine — combining doctor walkthrough videos, budget-qualifying instant forms, and automated CRM booking workflows.
Produced patient video testimonials and doctor-led procedure walkthroughs showcasing actual implant transformations.
Added mandatory qualifying questions (treatment timeline, budget range, procedure interest) directly inside Meta forms.
Integrated Meta Conversion API with GoHighLevel to trigger instant 2-minute SMS calendar booking reminders.
Built custom retargeting lists for video viewers and site visitors paired with 1% high-value lookalikes.
Results
Full Results: Before vs. After
| Metric | Before | After | Impact |
|---|---|---|---|
| Monthly Ad Spend | $3,500.00 | $8,200.00 | +134% Scaled Spend |
| Consultation Bookings | 18 | 72 | 4× Increase (+300%) |
| Cost Per Booking | $194.44 | $113.88 | -41.4% CPL Reduction |
| Appointment Show-Up Rate | 42% | 78% | +36% Show-Up Improvement |
| Return On Ad Spend (ROAS) | 2.1x | 5.4x | +157% ROAS Increase |
What This Proves About Our Approach
4x Consultation Bookings
Scaled monthly consultations from 18 to 72 through qualified lead form flows.
78% Appointment Attendance
Automated SMS nurturing nearly doubled patient attendance rates for high-ticket consultations.
Platforms & Tools Utilized
“Brandlyticss transformed our social acquisition completely. Our consultation pipeline filled up in weeks while cutting cost per lead by 41%.”
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