SolGuard Sunwear · E-Commerce · Outdoor Apparel & Accessories
13× Purchase Growth (35 to 454/mo) via Full-Funnel Meta Ads
Building a Full-Funnel Meta Ads Architecture to Scale an E-commerce Apparel Brand Beyond $10K/Month Spend
How Brandlytics scaled a sun protection brand from 35 to 454 monthly purchases — 13× growth through a full-funnel Meta Ads rebuild.
The Foundation
An e-commerce brand selling UPF 50+ certified sun hats and outdoor accessories — established 1997, Melanoma Foundation approved, serving outdoor enthusiasts and travellers.
Scale monthly online purchases through Meta Ads — moving beyond low-budget testing into a structured, full-funnel paid social strategy ready to grow past $10K/month spend.
The Problem
Testing Mode vs Performance Mode ($681/mo, 35 Purchases)
Most e-commerce brands on Meta plateau because the account is stuck in testing mode — spending micro-budgets without retargeting layers, catalogue campaigns, or Campaign Budget Optimisation.
Diagnosis
Key Challenges We Uncovered
Micro-Budget, Minimal Signal
At $681/month total, the algorithm had almost no conversion data to learn from, leaving CPP unstable and volume capped.
No Retargeting Layer
Every site visitor, product page viewer, and add-to-cart user was being lost — missing Meta's highest-intent segment.
No Catalogue Campaign
A broad product range sat idle without dynamic product feed advertising — the single highest-performing e-commerce format.
Fragmented Structure (No CBO)
Three separate campaigns with fixed budgets prevented spend from flowing automatically to top ad sets.
Our Strategy
Full-Funnel Meta Ads Engine: Cold Acquisition to Retargeting
Built 5 structured campaigns covering broad cold acquisition, Advantage+ catalogue, CBO scaling, and retargeting.
Launched dynamic catalogue ads pulling full inventory to automatically serve relevant products to shoppers.
Built retargeting for site visitors and cart abandoners — recovering revenue previously lost entirely.
Scaled broad cold-audience sales campaign to $220/day, generating 223 purchases in May 2026 alone.
Introduced Campaign Budget Optimisation so spend automatically flows toward top-performing ad sets in real time.
Results
Full Results: Before vs. After
| Metric | Before | After | Impact |
|---|---|---|---|
| Monthly Ad Spend | $681.55 | $12,603.74 | Scaled 18.5× |
| Total Monthly Purchases | 35 | 454 | 13× Growth (+1,197%) |
| Cost Per Purchase (CPP) | $19.47 | $27.76 | Profitable Scaled CPA |
| Total Impressions | 38,601 | 516,448 | +1,237% Brand Reach |
| Audience Reach | 16,993 | 150,338 | +784% New Visitors |
| Active Campaigns | 3 | 5 | Full Funnel Architecture |
What This Proves About Our Approach
+1,197% Purchase Growth
Scaled monthly online purchases from 35 to 454 through structured full-funnel execution.
The Retargeting Win
A retargeting layer that did not exist before now generates 121 sales per month at $28.47 per purchase.
Platforms & Tools Utilized
“Brandlyticss unlocked scalable growth for our e-commerce store. Moving from 35 to 454 monthly sales transformed our entire business model.”
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