Precision Dental Group · Medical & Healthcare · Google Ads Management
-55% CPL & Nearly 5× Patient Lead Volume on Google Ads
Full Google Ads Account Rebuild Across 10 Service Lines Driving 253 Monthly Patient Leads
How Brandlytics rebuilt this dental practice's Google Ads account from the ground up — cutting cost per lead from $98.46 to $44.40.
The Foundation
A full-service dental practice in a highly competitive local market, offering treatments from implants and cosmetics to emergency care.
Grow monthly patient consultations through Google Ads while driving cost per lead down to a sustainable, profitable threshold — with service-level visibility.
The Problem
High Spend ($5,218/mo). Inactive Campaigns. 53 Leads.
The account was spending over $5,000 a month with only 3 campaigns active. High-value services had no dedicated campaigns and it showed in the numbers.
Diagnosis
Key Challenges We Uncovered
Fragmented Account Structure
Only 3 campaigns were active — the rest of the account was paused and idle.
No Service-Level Coverage
High-value treatments (Implants, Emergency, Denture Stabilisation) had no dedicated campaigns of their own.
High Cost Per Lead
A CPL of $98.46 exceeded sustainable dental acquisition benchmarks.
Low Conversion Rate
Only 4.66% of paid clicks converted, signalling weak ad-to-page alignment.
Missed High-Intent Segments
Emergency dentistry — the highest-intent searches — had zero active campaign coverage.
Our Strategy
Full Account Rebuild Driven by Intent & Service Line Coverage
Target: Reduce CPL from $98.46 to under $60 — and build a scalable, repeatable campaign framework across all 10 service lines.
Audited existing campaigns, identified inactive infrastructure, and rebuilt the account around high-intent keywords.
Launched 10 individual campaigns — giving Dental Implants, All-on-4, Denture Stabilisation, Root Canal, Emergencies, and General Dentistry their own budgets.
Deployed P-Max across top 4 service lines to reach in-market patients on Search, Display, and Maps.
Switched all campaigns to Maximize Conversions with accurate conversion tracking.
Built a dedicated Emergencies campaign to capture same-day, high-intent appointment searches.
Results
Full Results: Before vs. After
| Metric | Before | After | Impact |
|---|---|---|---|
| Monthly Ad Spend | $5,218.51 | $11,233.18 | +115% Scaled Spend |
| Total Monthly Leads | 53 | 253 | +377% Lead Growth (Nearly 5×) |
| Cost Per Lead (CPL) | $98.46 | $44.40 | -55% CPL Reduction ($54 Saved/Lead) |
| Conversion Rate | 4.66% | 9.72% | +109% Conversion Alignment |
| Click-Through Rate (CTR) | 4.31% | 4.42% | +2.5% Relevance Gain |
| Avg. Cost Per Click (CPC) | $4.59 | $4.70 | Stable CPC at Scale |
| Active Campaigns | 3 | 10 | 10 Dedicated Service Lines |
What This Proves About Our Approach
53 → 253 Monthly Leads
Nearly 5× the patient consultations from the same geographic market.
$98.46 → $44.40 Cost Per Lead
Every consultation now costs $54 less than before the full rebuild.
Platforms & Tools Utilized
“The overhaul of our Google Ads account was remarkable. We got nearly 5x the patient consultations in our local market at half the cost per lead.”
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